Skip to content
TrueNorth CRM Blog

Sam Fender donates £25,000 Mercury Prize to independent concert halls

Sam Fender receiving the award in Newcastle
He was awarded the honor in October in his hometown

The star has given the complete sum of his £25,000 award winnings to the MVT, which works to protect the Britain's small live music spots.

He was presented with the award on mid-October as his latest record the album was declared the outstanding release of the previous year.

He has chosen to give the cash to the trust, in recognition of the vital role small stages fulfilled in his initial steps.

"I would not have achieved what I am doing today if it wasn't for all the performances I performed around the North East, and beyond, when I was just getting going," stated Fender. "These venues are renowned, but they are struggling."

Beginning in 2023, over 150 of these spaces have permanently closed – about one-sixth of the whole industry in the UK.

Over the past year, major artists including the band Pulp, Coldplay, Katy Perry and Ed Sheeran have all backed the MVT in its efforts to help venues survive, by adding a small levy to their ticket costs, which supports local stages.

He also participated, collecting in excess of £100,000 on his 2024 arena tour to support 38 local spots across Britain.

These funds assisted venues that were confronting potential shutdown due to issues arising from floods, fire incidents and personal losses, as well as permit problems, court cases and neighbor objections.

Other venues obtained funding support in modernizing infrastructure and technical equipment that positively impacted musicians and fans.

"The concept that money from shows in large arenas helps the independent spots, where it kicks off for artists like me, is just sensible," Sam Fender has said.

Pulp members on stage
They are among the artists who contributed their honor funds to good causes

He is among several artists to contribute his honor winnings to charitable organizations.

In they earned the prize in 1996 for their album Different Class, frontman Jarvis Cocker declared that the band would contribute their prize money to the charity War Child.

That year, rapper and singer Ms Dynamite divided her prize across multiple organizations, like the children's charity and a Sickle Cell charity.

"I also contributed a grand to my local community centre, to their classes, because I trained in gymnastics when I was a child and they needed new equipment," Ms Dynamite shared with outlets.

Previously, Ezra Collective contributed their funds to the community center that developed their group, alongside other grassroots music organisations.

And the 1994 recipients M People contributed their award to a charity for MS after a close contact was identified with the disease.

"Winning was quite enough," stated singer Small. "The prize was the extra but we could do without the extra, because we had the main prize. So our victory impacted another person's life."

Recently, the Music Venues Trust shared it had rescued a couple of grassroots venues in that region, by placing them under local control.

One venue in that area and the second in the city were acquired under the public acquisition scheme, which is supported by a national body and supporters who purchase "ownership units" in the venues.

About the author

Tammy Johnson

A seasoned business strategist with over 15 years of experience in corporate innovation and digital transformation.

TrueNorth CRM Blog

Type to search articles.